{"id":2306,"date":"2025-07-08T16:10:46","date_gmt":"2025-07-08T14:10:46","guid":{"rendered":"https:\/\/gmplegal.ch\/competition-law\/"},"modified":"2025-07-08T21:02:36","modified_gmt":"2025-07-08T19:02:36","slug":"competition-law","status":"publish","type":"page","link":"https:\/\/gmplegal.ch\/en\/competition-law\/","title":{"rendered":"Competition law"},"content":{"rendered":"<div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow   avia-builder-el-0  el_before_av_three_fourth  avia-builder-el-first   container_wrap sidebar_right'  ><div   data-size='featured'  data-lightbox_size='large'  data-animation='slide'  data-conditional_play=''  data-ids='1455,1437,1458'  data-video_counter='0'  data-autoplay='false'  data-bg_slider='false'  data-slide_height=''  data-handle='av_slideshow_full'  data-interval='5'  data-class=' '  data-el_id=''  data-css_id=''  data-scroll_down=''  data-control_layout='av-control-default'  data-custom_markup=''  data-perma_caption=''  data-autoplay_stopper=''  data-image_attachment=''  data-min_height='0px'  data-lazy_loading='disabled'  data-src=''  data-position='top left'  data-repeat='no-repeat'  data-attach='scroll'  data-stretch=''  data-img_scrset=''  data-default-height='28.666666666667'  class='avia-slideshow avia-slideshow-1  av-control-default av-default-height-applied avia-slideshow-featured av_slideshow_full   avia-slide-slider '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 28.666666666667%;' ><li  class=' slide-1 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-1456 avia-img-lazy-loading-not-1456\"  src=\"https:\/\/gmplegal.ch\/wp-content\/uploads\/2025\/06\/shutterstock_161183117-1500x430.jpg\" width=\"1500\" height=\"430\" title='One,Pawn,Staying,Against,Full,Set,Of,Chess,Pieces.' alt='Patent- und Rechtsanwalt GmbH Gottschalk Maiwald GMP Z\u00fcrich '  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class=' slide-2 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-1438 avia-img-lazy-loading-not-1438\"  src=\"https:\/\/gmplegal.ch\/wp-content\/uploads\/2025\/06\/iStock-856924162-1500x430.jpg\" width=\"1500\" height=\"430\" title='Notary public, attorney. Law concept with stamp in courtroom' alt='Patent- und Rechtsanwalt GmbH Gottschalk Maiwald GMP Z\u00fcrich '  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class=' slide-3 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-1459 avia-img-lazy-loading-not-1459\"  src=\"https:\/\/gmplegal.ch\/wp-content\/uploads\/2025\/06\/shutterstock_2483364847-1500x430.jpg\" width=\"1500\" height=\"430\" title='Lawyer,Shaking,Hands,With,A,Client,Making,About,Documents,,Contracts,' alt='Patent- und Rechtsanwalt GmbH Gottschalk Maiwald GMP Z\u00fcrich '  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><\/div><\/div><\/div><div id='after_full_slider_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2306'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-4o89qy-0308b3b118fc3718fb753ac0f32e4d73 av_three_fourth  avia-builder-el-1  el_after_av_slideshow_full  el_before_av_one_fourth  avia-builder-el-first  first flex_column_div '   ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbkmx1ep-00ca8165f312a1d7dcdcf002554811bf\">\n#top .av-special-heading.av-mbkmx1ep-00ca8165f312a1d7dcdcf002554811bf{\npadding-bottom:10px;\nfont-size:4vw;\n}\n<\/style>\n<div  class='av-special-heading av-mbkmx1ep-00ca8165f312a1d7dcdcf002554811bf av-special-heading-h1 blockquote modern-quote  avia-builder-el-2  el_before_av_textblock  avia-builder-el-first  av-inherit-size '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Competition law<\/h1><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-mbkmyse8-9d4f66ab65b3bdb6fa8c259c0fdb036c '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><div style=\"text-align: justify; hyphens: auto; -webkit-hyphens: auto; -ms-hyphens: auto;\">Legally Compliant Advertising &#8211; Avoiding Risks. We advise companies in Germany and Switzerland on competition law. Our support is individual, solution-oriented, and proactive. GMP Legal assists you in legally compliant advertising and product information as well as in defending against unjustified warning letters. At the same time, we enforce your rights when others violate competition law.    <\/div>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mb3kgmjf-d344bdeba25e4d82455e6c0bf3766195\">\n.flex_column.av-mb3kgmjf-d344bdeba25e4d82455e6c0bf3766195{\nborder-radius:5px 5px 5px 5px;\n-webkit-border-radius:5px 5px 5px 5px;\n-moz-border-radius:5px 5px 5px 5px;\npadding:30px 30px 30px 30px;\nbackground-color:#cf0a2b;\n}\n<\/style>\n<div class='flex_column av-mb3kgmjf-d344bdeba25e4d82455e6c0bf3766195 av_one_fourth  avia-builder-el-4  el_after_av_three_fourth  el_before_av_two_third  flex_column_div  av-animated-generic right-to-left av-hide-on-mobile '   ><section  class='av_textblock_section av-mb3kluf7-59336d2c582d2f860976246656d6c12c '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><div style=\"text-align: left; font-size: 14px; color: white;\">\n<p style=\"margin-bottom: 8px;\">Talk to us \u2013<br \/>\nwe&#8217;re happy to advise you.<\/p>\n<p><a style=\"color: white; text-decoration: none;\" href=\"tel:+41432551000\">Phone: +41 43 255 10 00<\/a><br \/>\n<a style=\"color: white; text-decoration: none;\" href=\"mailto:info@gmplegal.com\">Mail: info@gmplegal.com<\/a><\/div>\n<\/div><\/section><\/div>\n<div class='flex_column av-31kuy2-6293f70243b45b54d5149bca48e68646 av_two_third  avia-builder-el-6  el_after_av_one_fourth  el_before_av_one_third  first flex_column_div column-top-margin'   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbkmxmcg-53279b32dfc808aafb29bc5f2efd7ece\">\n#top .av-special-heading.av-mbkmxmcg-53279b32dfc808aafb29bc5f2efd7ece{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-mbkmxmcg-53279b32dfc808aafb29bc5f2efd7ece av-special-heading-h2  avia-builder-el-7  avia-builder-el-no-sibling  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Fundamentals of Competition Law<\/h2><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3fzz67-5374f6b44b7cf3f41f53ca2073fc66f7\">\n.flex_column.av-3fzz67-5374f6b44b7cf3f41f53ca2073fc66f7{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3fzz67-5374f6b44b7cf3f41f53ca2073fc66f7 av_one_third  avia-builder-el-8  el_after_av_two_third  el_before_av_two_third  mobile-spaltenabstand-kurz flex_column_div av-zero-column-padding column-top-margin'   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbht9gda-c9d618e8f61616491f2b93863b0b0f5e\">\n.avia-image-container.av-mbht9gda-c9d618e8f61616491f2b93863b0b0f5e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mbht9gda-c9d618e8f61616491f2b93863b0b0f5e av-styling- avia-align-center  avia-builder-el-9  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1456 avia-img-lazy-loading-not-1456 avia_image' src=\"https:\/\/gmplegal.ch\/wp-content\/uploads\/2025\/06\/shutterstock_161183117-1030x687.jpg\" alt='Patent- und Rechtsanwalt GmbH Gottschalk Maiwald GMP Z\u00fcrich' title='One,Pawn,Staying,Against,Full,Set,Of,Chess,Pieces.'  height=\"687\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/gmplegal.ch\/wp-content\/uploads\/2025\/06\/shutterstock_161183117-1030x687.jpg 1030w, https:\/\/gmplegal.ch\/wp-content\/uploads\/2025\/06\/shutterstock_161183117-300x200.jpg 300w, https:\/\/gmplegal.ch\/wp-content\/uploads\/2025\/06\/shutterstock_161183117-768x512.jpg 768w, https:\/\/gmplegal.ch\/wp-content\/uploads\/2025\/06\/shutterstock_161183117-1536x1024.jpg 1536w, https:\/\/gmplegal.ch\/wp-content\/uploads\/2025\/06\/shutterstock_161183117-1500x1000.jpg 1500w, https:\/\/gmplegal.ch\/wp-content\/uploads\/2025\/06\/shutterstock_161183117-705x470.jpg 705w, https:\/\/gmplegal.ch\/wp-content\/uploads\/2025\/06\/shutterstock_161183117.jpg 1920w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbqhsetn-5bea031c84bdb3ff49454a3bb2c803fe\">\n#top .flex_column.av-mbqhsetn-5bea031c84bdb3ff49454a3bb2c803fe{\nmargin-top:-12%;\nmargin-bottom:4%;\n}\n.responsive #top #wrap_all .flex_column.av-mbqhsetn-5bea031c84bdb3ff49454a3bb2c803fe{\nmargin-top:-12%;\nmargin-bottom:4%;\n}\n<\/style>\n<div class='flex_column av-mbqhsetn-5bea031c84bdb3ff49454a3bb2c803fe av_two_third  avia-builder-el-10  el_after_av_one_third  el_before_av_hr  mobiler-abstand-oben first flex_column_div column-top-margin'   ><section  class='av_textblock_section av-mbknblo7-dbe61cf9e6eabaf0355c6945a319ef21 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><div style=\"text-align: justify; hyphens: auto; -webkit-hyphens: auto; -ms-hyphens: auto;\">Competition law protects consumers and businesses alike. It ensures that advertising is fair and truthful. The goal is to guarantee equal opportunities in the marketplace and prevent misleading business practices. This creates a transparent framework in which all market participants can compete on equal terms. Below, you will learn more about the key principles and legal requirements.    <\/div>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbezike5-a20354de5c0f1f1e0e8205e9199d83c8\">\n#top .hr.hr-invisible.av-mbezike5-a20354de5c0f1f1e0e8205e9199d83c8{\nheight:35px;\n}\n<\/style>\n<div  class='hr av-mbezike5-a20354de5c0f1f1e0e8205e9199d83c8 hr-invisible  avia-builder-el-12  el_after_av_two_third  el_before_av_one_full  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbezj72c-f4c65d0a92a761e4b9e22bcb91d95e35\">\n#top .flex_column.av-mbezj72c-f4c65d0a92a761e4b9e22bcb91d95e35{\nmargin-top:-4%;\nmargin-bottom:1.5%;\n}\n.responsive #top #wrap_all .flex_column.av-mbezj72c-f4c65d0a92a761e4b9e22bcb91d95e35{\nmargin-top:-4%;\nmargin-bottom:1.5%;\n}\n<\/style>\n<div class='flex_column av-mbezj72c-f4c65d0a92a761e4b9e22bcb91d95e35 av_one_full  avia-builder-el-13  el_after_av_hr  el_before_av_one_full  first flex_column_div '   ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2y2m5b-6def8d0baa94d9d20aa15a5e62cbbeea\">\n#top .av-special-heading.av-2y2m5b-6def8d0baa94d9d20aa15a5e62cbbeea{\npadding-bottom:0px;\n}\n<\/style>\n<div  class='av-special-heading av-2y2m5b-6def8d0baa94d9d20aa15a5e62cbbeea av-special-heading-h3 blockquote modern-quote  avia-builder-el-14  el_before_av_textblock  avia-builder-el-first  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >What Is Competition Law? Purpose and Importance <\/h3><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-mbkmt5bm-af6466ba66773336ead2b9b77588b19c '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><div style=\"text-align: justify; hyphens: auto; -webkit-hyphens: auto; -ms-hyphens: auto;\">Also known as unfair competition law, competition law aims to ensure fair competition in the interest of all market participants\u2014especially end consumers\u2014by setting clear rules. It governs how advertising may be designed, regardless of the communication channel used. Companies that advertise with incomplete or false information can be subject to warning letters not only from consumers or associations but also from competitors. Industry groups often monitor such warnings for their members within certain market segments.    <\/div>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-80wemy-6041201d8f480a3be53356da6becb161\">\n#top .flex_column.av-80wemy-6041201d8f480a3be53356da6becb161{\nmargin-top:0px;\nmargin-bottom:1.5%;\n}\n.responsive #top #wrap_all .flex_column.av-80wemy-6041201d8f480a3be53356da6becb161{\nmargin-top:0px;\nmargin-bottom:1.5%;\n}\n<\/style>\n<div class='flex_column av-80wemy-6041201d8f480a3be53356da6becb161 av_one_full  avia-builder-el-16  el_after_av_one_full  el_before_av_one_full  mobiler-abstand-oben first flex_column_div column-top-margin'   ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbkngk9g-52e6786613feb090e45b4846327dd19b\">\n#top .av-special-heading.av-mbkngk9g-52e6786613feb090e45b4846327dd19b{\npadding-bottom:0px;\n}\n<\/style>\n<div  class='av-special-heading av-mbkngk9g-52e6786613feb090e45b4846327dd19b av-special-heading-h3 blockquote modern-quote  avia-builder-el-17  el_before_av_textblock  avia-builder-el-first  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Misleading Advertising and Legal Risks<\/h3><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-mbkngy7j-f804aa51070825f7fe54d426be27d5bc '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><div style=\"text-align: justify; hyphens: auto; -webkit-hyphens: auto; -ms-hyphens: auto;\">Companies can defend themselves against unfair practices by competitors. However, your own company may also become the target of warning letters or lawsuits if competitors or consumer protection organizations challenge unfair advertising. Examples include factually incorrect statements on your website or other communication channels, such as unsubstantiated claims like \u201cthe best\u201d or \u201ctest winner\u201d if the prerequisites for such statements (e.g., a reference to a valid test report) are not verifiably documented. Such claims must be truthful and supported by evidence, for example through a footnote.   <\/div>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-60b8ka-5f00d18e14123c32a4771fe5bbee750e\">\n#top .flex_column.av-60b8ka-5f00d18e14123c32a4771fe5bbee750e{\nmargin-top:0px;\nmargin-bottom:1.5%;\n}\n.responsive #top #wrap_all .flex_column.av-60b8ka-5f00d18e14123c32a4771fe5bbee750e{\nmargin-top:0px;\nmargin-bottom:1.5%;\n}\n<\/style>\n<div class='flex_column av-60b8ka-5f00d18e14123c32a4771fe5bbee750e av_one_full  avia-builder-el-19  el_after_av_one_full  el_before_av_one_full  mobiler-abstand-oben first flex_column_div column-top-margin'   ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbknhcym-6641bac376ed0a386add78b660d4c952\">\n#top .av-special-heading.av-mbknhcym-6641bac376ed0a386add78b660d4c952{\npadding-bottom:0px;\n}\n<\/style>\n<div  class='av-special-heading av-mbknhcym-6641bac376ed0a386add78b660d4c952 av-special-heading-h3 blockquote modern-quote  avia-builder-el-20  el_before_av_textblock  avia-builder-el-first  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Examples of Unfair Top Position Claims<\/h3><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-442qx6-9690b8990570ac5013fc11fe57f73735 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><div style=\"text-align: justify; hyphens: auto; -webkit-hyphens: auto; -ms-hyphens: auto;\">Statements such as \u201cbest price,\u201d \u201clargest selection,\u201d or \u201cmarket leader\u201d are frequently the subject of competition law disputes. Violations of the Price Indication Regulation or the Act against Unfair Competition of Medicines can also result in warning letters. <\/div>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-262dwa-770484e48df74a7dd1c0ce4053fa3666\">\n#top .flex_column.av-262dwa-770484e48df74a7dd1c0ce4053fa3666{\nmargin-top:0px;\nmargin-bottom:1.5%;\n}\n.responsive #top #wrap_all .flex_column.av-262dwa-770484e48df74a7dd1c0ce4053fa3666{\nmargin-top:0px;\nmargin-bottom:1.5%;\n}\n<\/style>\n<div class='flex_column av-262dwa-770484e48df74a7dd1c0ce4053fa3666 av_one_full  avia-builder-el-22  el_after_av_one_full  el_before_av_hr  mobiler-abstand-oben first flex_column_div column-top-margin'   ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbkni6xs-eb2aa49043e1af5f9e38954e89b8b82f\">\n#top .av-special-heading.av-mbkni6xs-eb2aa49043e1af5f9e38954e89b8b82f{\npadding-bottom:0px;\n}\n<\/style>\n<div  class='av-special-heading av-mbkni6xs-eb2aa49043e1af5f9e38954e89b8b82f av-special-heading-h3 blockquote modern-quote  avia-builder-el-23  el_before_av_textblock  avia-builder-el-first  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Legal Foundations in Germany, Switzerland, and the EU<\/h3><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-mbknhrew-f0ad711d772555d5b8b06ca78e4aaa2d '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><div style=\"text-align: justify; hyphens: auto; -webkit-hyphens: auto; -ms-hyphens: auto;\">The main rules of competition law are found in Switzerland in the <a href=\"https:\/\/www.fedlex.admin.ch\/eli\/cc\/1988\/223_223_223\/de\" target=\"_blank\" rel=\"noopener\">Federal Act against Unfair Competition (UWG)<\/a>. In Germany, the central law is the <a href=\"https:\/\/www.gesetze-im-internet.de\/uwg_2004\/BJNR141400004.html\" target=\"_blank\" rel=\"noopener\">Act Against Unfair Competition (UWG)<\/a>. Additionally, <a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/DE\/TXT\/?uri=celex:32005L0029\" target=\"_blank\" rel=\"noopener\">EU Directive 2005\/29\/EC<\/a> on Unfair Commercial Practices applies, which has been supplemented by further EU directives to better address online advertising violations.   <\/div>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k8odxmm0-6abd343e033441a03a94be04ada26997\">\n#top .hr.av-k8odxmm0-6abd343e033441a03a94be04ada26997{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-k8odxmm0-6abd343e033441a03a94be04ada26997 .hr-inner{\nwidth:30%;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-k8odxmm0-6abd343e033441a03a94be04ada26997 hr-custom  avia-builder-el-25  el_after_av_one_full  el_before_av_one_full  hr-center hr-icon-yes '><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon' aria-hidden='true' data-av_icon='\ue8d2' data-av_iconfont='entypo-fontello'><\/span><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column av-37uc6n-4f75dd0ecc8b1452d09bfc894d77c209 av_one_full  avia-builder-el-26  el_after_av_hr  el_before_av_one_fifth  first flex_column_div '   ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbexrree-d89aabcbe3b4f4e35ae09baeabb14fea\">\n#top .av-special-heading.av-mbexrree-d89aabcbe3b4f4e35ae09baeabb14fea{\npadding-bottom:0px;\nfont-size:4.5vw;\n}\n<\/style>\n<div  class='av-special-heading av-mbexrree-d89aabcbe3b4f4e35ae09baeabb14fea av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-27  el_before_av_textblock  avia-builder-el-first  av-inherit-size '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Our Services in Competition Law<\/h2><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-mbknjlws-29ec8dff72ebc76c8e426d87766f750b '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock zentriert-mobil-blocksatz '  itemprop=\"text\" ><p style=\"text-align: center;\">Tailored advice on all aspects of competition law is part of our <a title=\"Lawyers - Intellectual property\" href=\"https:\/\/gmplegal.ch\/en\/attorneys-intellectual-property-law\/\" target=\"_blank\" rel=\"noopener\">firm\u2019s<\/a> offering. Our services include both defense against warning letters and active enforcement of your rights. <\/p>\n<\/div><\/section><\/p><\/div>\n<div class='flex_column_table av-mbez3d6e-e05f3546f89e2198b90db1f4d9726410 sc-av_one_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbez3d6e-e05f3546f89e2198b90db1f4d9726410\">\n.flex_column.av-mbez3d6e-e05f3546f89e2198b90db1f4d9726410{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-mbez3d6e-e05f3546f89e2198b90db1f4d9726410 av_one_fifth  avia-builder-el-29  el_after_av_one_full  el_before_av_three_fifth  mobile-spaltenabstand-mittel first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding column-top-margin'   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbeykxh8-b9cabe771e204daf6a150b1dc7308024\">\n.av_font_icon.av-mbeykxh8-b9cabe771e204daf6a150b1dc7308024{\ncolor:#b02b2c;\nborder-color:#b02b2c;\n}\n.av_font_icon.av-mbeykxh8-b9cabe771e204daf6a150b1dc7308024 .av-icon-char{\nfont-size:40px;\nline-height:40px;\n}\n<\/style>\n<span  class=\"av_font_icon av-mbeykxh8-b9cabe771e204daf6a150b1dc7308024 avia_animate_when_visible av-icon-style- avia-icon-pos-right avia-icon-animate  av-mini-hide\"><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue889' data-av_iconfont='entypo-fontello' ><\/span><\/span><\/div>\n<div class='av-flex-placeholder'><\/div><div class='flex_column av-v6qu67-cd26561753b17406e8fefc07a198095d av_three_fifth  avia-builder-el-31  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_table_cell av-equal-height-column av-align-top column-top-margin'   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbexu9ie-ddba868b8ce435d217ccd150322055e5\">\n#top .av-special-heading.av-mbexu9ie-ddba868b8ce435d217ccd150322055e5{\npadding-bottom:0px;\n}\n<\/style>\n<div  class='av-special-heading av-mbexu9ie-ddba868b8ce435d217ccd150322055e5 av-special-heading-h3 blockquote modern-quote  avia-builder-el-32  avia-builder-el-no-sibling  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Defense Against German Warning Letters in Switzerland<\/h3><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-tir79b-c868a02e9ef6521b8a28a931e4726ce1\">\n.flex_column.av-tir79b-c868a02e9ef6521b8a28a931e4726ce1{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-tir79b-c868a02e9ef6521b8a28a931e4726ce1 av_one_fifth  avia-builder-el-33  el_after_av_three_fifth  el_before_av_one_fifth  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding column-top-margin'   ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-mbeyyv0q-6361e162753619819d9cb2f789ae07a3 sc-av_one_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbeyyv0q-6361e162753619819d9cb2f789ae07a3\">\n#top .flex_column_table.av-equal-height-column-flextable.av-mbeyyv0q-6361e162753619819d9cb2f789ae07a3{\nmargin-top:-5px;\nmargin-bottom:-5px;\n}\n.flex_column.av-mbeyyv0q-6361e162753619819d9cb2f789ae07a3{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-mbeyyv0q-6361e162753619819d9cb2f789ae07a3 av_one_fifth  avia-builder-el-34  el_after_av_one_fifth  el_before_av_three_fifth  first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding column-top-margin'   ><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-reaabj-a013cdcf673ff7ef0869a8e48cf606c5\">\n#top .flex_column_table.av-equal-height-column-flextable.av-reaabj-a013cdcf673ff7ef0869a8e48cf606c5{\nmargin-top:-5px;\nmargin-bottom:-5px;\n}\n.flex_column.av-reaabj-a013cdcf673ff7ef0869a8e48cf606c5{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-reaabj-a013cdcf673ff7ef0869a8e48cf606c5 av_three_fifth  avia-builder-el-35  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding column-top-margin'   ><section  class='av_textblock_section av-mbexuw96-e687a73fa5c911ae45f87c1de09480b6 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><div style=\"text-align: justify; hyphens: auto; -webkit-hyphens: auto; -ms-hyphens: auto;\">We defend Swiss companies against competition law warning letters originating in Germany. Especially if Swiss companies address customers in Germany via their website or other communication channels or supply goods there, their offerings are subject to German competition law. <\/div>\n<div><\/div>\n<\/div><\/section><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbeylq6q-f5154a74372386b2014eca166278f5de\">\n#top .flex_column_table.av-equal-height-column-flextable.av-mbeylq6q-f5154a74372386b2014eca166278f5de{\nmargin-top:-5px;\nmargin-bottom:-5px;\n}\n.flex_column.av-mbeylq6q-f5154a74372386b2014eca166278f5de{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-mbeylq6q-f5154a74372386b2014eca166278f5de av_one_fifth  avia-builder-el-37  el_after_av_three_fifth  el_before_av_one_fifth  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding column-top-margin'   ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-mbeyzmbv-219ff010573b8d11ada8d82e819549b0 sc-av_one_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbeyzmbv-219ff010573b8d11ada8d82e819549b0\">\n#top .flex_column_table.av-equal-height-column-flextable.av-mbeyzmbv-219ff010573b8d11ada8d82e819549b0{\nmargin-bottom:0px;\n}\n.flex_column.av-mbeyzmbv-219ff010573b8d11ada8d82e819549b0{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-mbeyzmbv-219ff010573b8d11ada8d82e819549b0 av_one_fifth  avia-builder-el-38  el_after_av_one_fifth  el_before_av_three_fifth  mobile-spaltenabstand-mittel first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding column-top-margin'   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pwgwy7-53a15b39b88d1b73c890e4bf217b1e5e\">\n.av_font_icon.av-pwgwy7-53a15b39b88d1b73c890e4bf217b1e5e{\ncolor:#b02b2c;\nborder-color:#b02b2c;\n}\n.av_font_icon.av-pwgwy7-53a15b39b88d1b73c890e4bf217b1e5e .av-icon-char{\nfont-size:40px;\nline-height:40px;\n}\n<\/style>\n<span  class=\"av_font_icon av-pwgwy7-53a15b39b88d1b73c890e4bf217b1e5e avia_animate_when_visible av-icon-style- avia-icon-pos-right avia-icon-animate  av-mini-hide\"><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue889' data-av_iconfont='entypo-fontello' ><\/span><\/span><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nrwkjz-28af35f1badc0b42f66883eda6d347c0\">\n#top .flex_column_table.av-equal-height-column-flextable.av-nrwkjz-28af35f1badc0b42f66883eda6d347c0{\nmargin-bottom:0px;\n}\n<\/style>\n<div class='flex_column av-nrwkjz-28af35f1badc0b42f66883eda6d347c0 av_three_fifth  avia-builder-el-40  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_table_cell av-equal-height-column av-align-top column-top-margin'   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mggysf-b393b0e18e903e804ed5223aeb25cd3b\">\n#top .av-special-heading.av-mggysf-b393b0e18e903e804ed5223aeb25cd3b{\npadding-bottom:0px;\n}\n<\/style>\n<div  class='av-special-heading av-mggysf-b393b0e18e903e804ed5223aeb25cd3b av-special-heading-h3 blockquote modern-quote  avia-builder-el-41  avia-builder-el-no-sibling  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Pre-Review of Advertising and Product Information<\/h3><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbeypicb-2de17f9f2cb490c7b93cc808552a0382\">\n#top .flex_column_table.av-equal-height-column-flextable.av-mbeypicb-2de17f9f2cb490c7b93cc808552a0382{\nmargin-bottom:0px;\n}\n.flex_column.av-mbeypicb-2de17f9f2cb490c7b93cc808552a0382{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-mbeypicb-2de17f9f2cb490c7b93cc808552a0382 av_one_fifth  avia-builder-el-42  el_after_av_three_fifth  el_before_av_one_fifth  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding column-top-margin'   ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-mbez05h5-a4bb0c52d1e92ed731a93945ad68e8f1 sc-av_one_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbez05h5-a4bb0c52d1e92ed731a93945ad68e8f1\">\n#top .flex_column_table.av-equal-height-column-flextable.av-mbez05h5-a4bb0c52d1e92ed731a93945ad68e8f1{\nmargin-top:-5px;\n}\n.flex_column.av-mbez05h5-a4bb0c52d1e92ed731a93945ad68e8f1{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-mbez05h5-a4bb0c52d1e92ed731a93945ad68e8f1 av_one_fifth  avia-builder-el-43  el_after_av_one_fifth  el_before_av_three_fifth  first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding column-top-margin'   ><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l2u9sv-6a12cca750bc21056019dad9a20ce360\">\n#top .flex_column_table.av-equal-height-column-flextable.av-l2u9sv-6a12cca750bc21056019dad9a20ce360{\nmargin-top:-5px;\n}\n.flex_column.av-l2u9sv-6a12cca750bc21056019dad9a20ce360{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-l2u9sv-6a12cca750bc21056019dad9a20ce360 av_three_fifth  avia-builder-el-44  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding column-top-margin'   ><section  class='av_textblock_section av-mbexw8wi-ef86bc1261196ffb53be6858e69db896 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><div style=\"text-align: justify; hyphens: auto; -webkit-hyphens: auto; -ms-hyphens: auto;\">For our clients in Germany and Switzerland, we review planned advertising texts before publication. This includes brochures available online as well as product data sheets, safety data sheets, and other product information to identify potential legal risks or vulnerable statements.  <\/div>\n<\/div><\/section><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbeyqycz-137c6a80f4ffcbf9fe504164d5de71c7\">\n#top .flex_column_table.av-equal-height-column-flextable.av-mbeyqycz-137c6a80f4ffcbf9fe504164d5de71c7{\nmargin-top:-5px;\n}\n.flex_column.av-mbeyqycz-137c6a80f4ffcbf9fe504164d5de71c7{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-mbeyqycz-137c6a80f4ffcbf9fe504164d5de71c7 av_one_fifth  avia-builder-el-46  el_after_av_three_fifth  el_before_av_one_fifth  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding column-top-margin'   ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-mbez09w2-b83640b4ead55e88fe2e9d679465f867 sc-av_one_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbez09w2-b83640b4ead55e88fe2e9d679465f867\">\n.flex_column.av-mbez09w2-b83640b4ead55e88fe2e9d679465f867{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-mbez09w2-b83640b4ead55e88fe2e9d679465f867 av_one_fifth  avia-builder-el-47  el_after_av_one_fifth  el_before_av_three_fifth  mobile-spaltenabstand-mittel first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding column-top-margin'   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbeyq9ol-600f39a0fef8c6710b4f04aa4359100f\">\n.av_font_icon.av-mbeyq9ol-600f39a0fef8c6710b4f04aa4359100f{\ncolor:#b02b2c;\nborder-color:#b02b2c;\n}\n.av_font_icon.av-mbeyq9ol-600f39a0fef8c6710b4f04aa4359100f .av-icon-char{\nfont-size:40px;\nline-height:40px;\n}\n<\/style>\n<span  class=\"av_font_icon av-mbeyq9ol-600f39a0fef8c6710b4f04aa4359100f avia_animate_when_visible av-icon-style- avia-icon-pos-right avia-icon-animate  av-mini-hide\"><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue889' data-av_iconfont='entypo-fontello' ><\/span><\/span><\/div>\n<div class='av-flex-placeholder'><\/div><div class='flex_column av-ipcurj-631e1b61278cc0e409e5df5941f9a4e6 av_three_fifth  avia-builder-el-49  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_table_cell av-equal-height-column av-align-top column-top-margin'   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbexvrso-4d058b24266bb8d817ee2483e9b787cd\">\n#top .av-special-heading.av-mbexvrso-4d058b24266bb8d817ee2483e9b787cd{\npadding-bottom:0px;\n}\n<\/style>\n<div  class='av-special-heading av-mbexvrso-4d058b24266bb8d817ee2483e9b787cd av-special-heading-h3 blockquote modern-quote  avia-builder-el-50  avia-builder-el-no-sibling  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Our Advisory Services in Competition Law<\/h3><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h754f3-427c111e4d06a0ed28b7a865f7b2333c\">\n.flex_column.av-h754f3-427c111e4d06a0ed28b7a865f7b2333c{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-h754f3-427c111e4d06a0ed28b7a865f7b2333c av_one_fifth  avia-builder-el-51  el_after_av_three_fifth  el_before_av_one_fifth  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding column-top-margin'   ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-mbez0dxc-b97e20c738b5160ba9419aae8f59d22a sc-av_one_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbez0dxc-b97e20c738b5160ba9419aae8f59d22a\">\n#top .flex_column_table.av-equal-height-column-flextable.av-mbez0dxc-b97e20c738b5160ba9419aae8f59d22a{\nmargin-top:-5px;\nmargin-bottom:0px;\n}\n.flex_column.av-mbez0dxc-b97e20c738b5160ba9419aae8f59d22a{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-mbez0dxc-b97e20c738b5160ba9419aae8f59d22a av_one_fifth  avia-builder-el-52  el_after_av_one_fifth  el_before_av_three_fifth  first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding column-top-margin'   ><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-fes5xb-76012c847225b463da3be49c71c2a926\">\n#top .flex_column_table.av-equal-height-column-flextable.av-fes5xb-76012c847225b463da3be49c71c2a926{\nmargin-top:-5px;\nmargin-bottom:0px;\n}\n.flex_column.av-fes5xb-76012c847225b463da3be49c71c2a926{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-fes5xb-76012c847225b463da3be49c71c2a926 av_three_fifth  avia-builder-el-53  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding column-top-margin'   ><section  class='av_textblock_section av-mbexxqph-0b9065eb05e86d35c12ff7b113ac2a4c '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><div style=\"text-align: justify; hyphens: auto; -webkit-hyphens: auto; -ms-hyphens: auto;\">We represent you both in defending against unjustified claims and in actively pursuing claims against competitors who violate competition law. We are happy to advise you in these matters. <\/div>\n<\/div><\/section><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-53pnz-57685ecf9467a481549f7fc101d82605\">\n#top .flex_column_table.av-equal-height-column-flextable.av-53pnz-57685ecf9467a481549f7fc101d82605{\nmargin-top:-5px;\nmargin-bottom:0px;\n}\n.flex_column.av-53pnz-57685ecf9467a481549f7fc101d82605{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-53pnz-57685ecf9467a481549f7fc101d82605 av_one_fifth  avia-builder-el-55  el_after_av_three_fifth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding column-top-margin'   ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2tzsnj-623fb6d96c96579a3694d5e5f1df35ef\">\n#top .hr.hr-invisible.av-2tzsnj-623fb6d96c96579a3694d5e5f1df35ef{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-2tzsnj-623fb6d96c96579a3694d5e5f1df35ef hr-invisible  avia-builder-el-56  el_after_av_one_fifth  el_before_av_section  avia-builder-el-last  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbf0hjm0-15928a03d8e3b2ed4cb731e91c7f678e\">\n.avia-section.av-mbf0hjm0-15928a03d8e3b2ed4cb731e91c7f678e{\nbackground-color:#cf0a2b;\nmargin-top:-2px;\nmargin-bottom:-8px;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-mbf0hjm0-15928a03d8e3b2ed4cb731e91c7f678e main_color avia-section-default avia-no-border-styling  avia-builder-el-57  el_after_av_hr  el_before_av_three_fifth  avia-bg-style-scroll  container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2306'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-5ebwwq-a3260054a57483744e5659bfa1eeb70b av_three_fifth  avia-builder-el-58  el_before_av_two_fifth  avia-builder-el-first  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbf09jbr-7ddf69c730d202c0a37caa7208e38e8d\">\n#top .av-special-heading.av-mbf09jbr-7ddf69c730d202c0a37caa7208e38e8d{\npadding-bottom:0px;\ncolor:#ffffff;\nfont-size:4.5vw;\n}\n.av-special-heading.av-mbf09jbr-7ddf69c730d202c0a37caa7208e38e8d .special-heading-inner-border{\nborder-color:#ffffff;\n}\n<\/style>\n<div  class='av-special-heading av-mbf09jbr-7ddf69c730d202c0a37caa7208e38e8d av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-59  avia-builder-el-no-sibling  av-inherit-size '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Practical Tips<\/h2><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><\/div><div class='flex_column av-4pha4a-2b8cde61856e6933a9ceb7af5bd09faf av_two_fifth  avia-builder-el-60  el_after_av_three_fifth  avia-builder-el-last  flex_column_div '   ><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2306'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-14957z-dff7c5c4b14aacdebec9fdc790346fec sc-av_three_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14957z-dff7c5c4b14aacdebec9fdc790346fec\">\n#top .flex_column_table.av-equal-height-column-flextable.av-14957z-dff7c5c4b14aacdebec9fdc790346fec{\nmargin-top:1%;\nmargin-bottom:0px;\n}\n<\/style>\n<div class='flex_column av-14957z-dff7c5c4b14aacdebec9fdc790346fec av_three_fifth  avia-builder-el-61  el_after_av_section  el_before_av_two_fifth  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-top '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbexy32q-94a41dd133f8bda0a4d4ce5d279da998\">\n#top .av-special-heading.av-mbexy32q-94a41dd133f8bda0a4d4ce5d279da998{\npadding-bottom:0px;\n}\n<\/style>\n<div  class='av-special-heading av-mbexy32q-94a41dd133f8bda0a4d4ce5d279da998 av-special-heading-h3 blockquote modern-quote  avia-builder-el-62  avia-builder-el-no-sibling  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Tip 1: Does German law apply to my Swiss company?<\/h3><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbeyrfmk-385353bab960cf615a7c384cecedad66\">\n#top .flex_column_table.av-equal-height-column-flextable.av-mbeyrfmk-385353bab960cf615a7c384cecedad66{\nmargin-top:1%;\nmargin-bottom:0px;\n}\n.flex_column.av-mbeyrfmk-385353bab960cf615a7c384cecedad66{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-mbeyrfmk-385353bab960cf615a7c384cecedad66 av_two_fifth  avia-builder-el-63  el_after_av_three_fifth  el_before_av_three_fifth  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding '   ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-zeocv-41ed4a8f1eaa855ffd2090fbe9e58ee7 sc-av_three_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-zeocv-41ed4a8f1eaa855ffd2090fbe9e58ee7\">\n#top .flex_column_table.av-equal-height-column-flextable.av-zeocv-41ed4a8f1eaa855ffd2090fbe9e58ee7{\nmargin-top:5px;\nmargin-bottom:0px;\n}\n.flex_column.av-zeocv-41ed4a8f1eaa855ffd2090fbe9e58ee7{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-zeocv-41ed4a8f1eaa855ffd2090fbe9e58ee7 av_three_fifth  avia-builder-el-64  el_after_av_two_fifth  el_before_av_two_fifth  first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding '   ><section  class='av_textblock_section av-mbey13yc-26b3b98020a2d624ebde7e95bbda37d3 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><div style=\"text-align: justify; hyphens: auto; -webkit-hyphens: auto; -ms-hyphens: auto;\">If your Swiss-based company sells products to customers in Germany, you are addressing \u201ccircles of consumers\u201d in Germany and are therefore subject to German and European competition law. <\/div>\n<\/div><\/section><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-70113j-8eadb9c9d9eb4056b2ce113c535d3315\">\n#top .flex_column_table.av-equal-height-column-flextable.av-70113j-8eadb9c9d9eb4056b2ce113c535d3315{\nmargin-top:5px;\nmargin-bottom:0px;\n}\n.flex_column.av-70113j-8eadb9c9d9eb4056b2ce113c535d3315{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-70113j-8eadb9c9d9eb4056b2ce113c535d3315 av_two_fifth  avia-builder-el-66  el_after_av_three_fifth  el_before_av_three_fifth  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding '   ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-mbez4xxc-813ee5386d1dd818162b34033bdc9634 sc-av_three_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbez4xxc-813ee5386d1dd818162b34033bdc9634\">\n#top .flex_column_table.av-equal-height-column-flextable.av-mbez4xxc-813ee5386d1dd818162b34033bdc9634{\nmargin-top:5%;\nmargin-bottom:0px;\n}\n<\/style>\n<div class='flex_column av-mbez4xxc-813ee5386d1dd818162b34033bdc9634 av_three_fifth  avia-builder-el-67  el_after_av_two_fifth  el_before_av_two_fifth  first flex_column_table_cell av-equal-height-column av-align-top '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbexzc1t-85178c4bce7b20d091192fcf8db58b19\">\n#top .av-special-heading.av-mbexzc1t-85178c4bce7b20d091192fcf8db58b19{\npadding-bottom:0px;\n}\n<\/style>\n<div  class='av-special-heading av-mbexzc1t-85178c4bce7b20d091192fcf8db58b19 av-special-heading-h3 blockquote modern-quote  avia-builder-el-68  avia-builder-el-no-sibling  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Tip 2: Do not sign cease-and-desist declarations without legal advice<\/h3><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbez19zl-c103f9fead45c2ee5bb7992974bfd81a\">\n#top .flex_column_table.av-equal-height-column-flextable.av-mbez19zl-c103f9fead45c2ee5bb7992974bfd81a{\nmargin-top:5%;\nmargin-bottom:0px;\n}\n.flex_column.av-mbez19zl-c103f9fead45c2ee5bb7992974bfd81a{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-mbez19zl-c103f9fead45c2ee5bb7992974bfd81a av_two_fifth  avia-builder-el-69  el_after_av_three_fifth  el_before_av_three_fifth  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding '   ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-5cnwdb-ea066311b8a7e85895b3d3c698e86f41 sc-av_three_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5cnwdb-ea066311b8a7e85895b3d3c698e86f41\">\n#top .flex_column_table.av-equal-height-column-flextable.av-5cnwdb-ea066311b8a7e85895b3d3c698e86f41{\nmargin-top:5px;\nmargin-bottom:0px;\n}\n.flex_column.av-5cnwdb-ea066311b8a7e85895b3d3c698e86f41{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-5cnwdb-ea066311b8a7e85895b3d3c698e86f41 av_three_fifth  avia-builder-el-70  el_after_av_two_fifth  el_before_av_one_fifth  first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding '   ><section  class='av_textblock_section av-mbexyu4p-d03033f7eb2e734ee6e6ff59aefc5f25 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><div style=\"text-align: justify; hyphens: auto; -webkit-hyphens: auto; -ms-hyphens: auto;\">Before signing a cease-and-desist declaration drafted by the opposing party\u2019s attorney, always seek independent legal advice. Often, these declarations are overly broad and legally problematic. <\/div>\n<\/div><\/section><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3xxzcf-1d2873b557fb8fe0b902e1cb9dbc2d2b\">\n#top .flex_column_table.av-equal-height-column-flextable.av-3xxzcf-1d2873b557fb8fe0b902e1cb9dbc2d2b{\nmargin-top:5px;\nmargin-bottom:0px;\n}\n.flex_column.av-3xxzcf-1d2873b557fb8fe0b902e1cb9dbc2d2b{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3xxzcf-1d2873b557fb8fe0b902e1cb9dbc2d2b av_one_fifth  avia-builder-el-72  el_after_av_three_fifth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding '   ><\/div><\/div><!--close column table wrapper. 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Contact us now for a non-binding initial consultation, either by phone or directly at our Zurich office.  <\/h3>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap avia-button-right  avia-builder-el-79  el_after_av_textblock  avia-builder-el-last ' ><a href='tel:+41432551000'  class='avia-button av-mb3jogqa-99d39bb33591a8de1a0f5b01c777be88 avia-icon_select-yes-left-icon avia-size-large avia-position-right avia-color-theme-color-subtle ' ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue854' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Contact us now<\/span><\/a><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-a9ihom-3a18348c5acae1d2d685982dfa337323\">\n.flex_column.av-a9ihom-3a18348c5acae1d2d685982dfa337323{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-a9ihom-3a18348c5acae1d2d685982dfa337323 av_one_half  avia-builder-el-80  el_after_av_one_half  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding '   ><form action=\"https:\/\/gmplegal.ch\/en\/competition-law\/\" method=\"post\"  class=\"avia_ajax_form av-form-labels-visible   avia-builder-el-81  avia-builder-el-no-sibling   \" data-avia-form-id=\"1\" data-avia-redirect='' ><h3 class=''>Send us an Email<\/h3><fieldset><p class='  first_form  form_element form_fullwidth' id='element_avia_1_1'><label for=\"avia_1_1\">Name <abbr class=\"required\" title=\"required\">*<\/abbr><\/label> <input name=\"avia_1_1\" class=\"text_input is_empty\" type=\"text\" id=\"avia_1_1\" value=\"\" \/><\/p><p class='  first_form  form_element form_fullwidth' id='element_avia_2_1'><label for=\"avia_2_1\">Email <abbr class=\"required\" title=\"required\">*<\/abbr><\/label> <input name=\"avia_2_1\" class=\"text_input is_email\" type=\"text\" id=\"avia_2_1\" value=\"\" \/><\/p><p class='  first_form  form_element form_fullwidth' id='element_avia_3_1'><label for=\"avia_3_1\">Request <abbr class=\"required\" title=\"required\">*<\/abbr><\/label> <input name=\"avia_3_1\" class=\"text_input is_empty\" type=\"text\" id=\"avia_3_1\" value=\"\" \/><\/p><p class='  first_form  form_element form_fullwidth' id='element_avia_4_1'><label for=\"avia_4_1\" class=\"textare_label hidden textare_label_avia_4_1\">Message <abbr class=\"required\" title=\"required\">*<\/abbr><\/label><textarea  name=\"avia_4_1\" class=\"text_area is_empty\" cols=\"40\" rows=\"7\" id=\"avia_4_1\" ><\/textarea><\/p><p class='  first_form  form_element form_fullwidth' id='element_avia_5_1'><input  name=\"avia_5_1\" class=\"input_checkbox \" type=\"checkbox\" id=\"avia_5_1\" value=\"true\"\/><label class=\"input_checkbox_label\" for=\"avia_5_1\">Subscribe to our newsletter to receive the latest updates on intellectual property law. 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