{"id":2294,"date":"2025-07-08T15:38:33","date_gmt":"2025-07-08T13:38:33","guid":{"rendered":"https:\/\/gmplegal.ch\/trademark-law\/"},"modified":"2025-07-08T20:19:47","modified_gmt":"2025-07-08T18:19:47","slug":"trademark-law","status":"publish","type":"page","link":"https:\/\/gmplegal.ch\/en\/trademark-law\/","title":{"rendered":"Trademark Law"},"content":{"rendered":"<div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow   avia-builder-el-0  el_before_av_three_fourth  avia-builder-el-first   container_wrap sidebar_right'  ><div   data-size='featured'  data-lightbox_size='large'  data-animation='slide'  data-conditional_play=''  data-ids='1458,1437,1455'  data-video_counter='0'  data-autoplay='false'  data-bg_slider='false'  data-slide_height=''  data-handle='av_slideshow_full'  data-interval='5'  data-class=' '  data-el_id=''  data-css_id=''  data-scroll_down=''  data-control_layout='av-control-default'  data-custom_markup=''  data-perma_caption=''  data-autoplay_stopper=''  data-image_attachment=''  data-min_height='0px'  data-lazy_loading='disabled'  data-src=''  data-position='top left'  data-repeat='no-repeat'  data-attach='scroll'  data-stretch=''  data-img_scrset=''  data-default-height='28.666666666667'  class='avia-slideshow avia-slideshow-1  av-control-default av-default-height-applied avia-slideshow-featured av_slideshow_full   avia-slide-slider '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 28.666666666667%;' ><li  class=' slide-1 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-1459 avia-img-lazy-loading-not-1459\"  src=\"https:\/\/gmplegal.ch\/wp-content\/uploads\/2025\/06\/shutterstock_2483364847-1500x430.jpg\" width=\"1500\" height=\"430\" title='Lawyer,Shaking,Hands,With,A,Client,Making,About,Documents,,Contracts,' alt='Patent- und Rechtsanwalt GmbH Gottschalk Maiwald GMP Z\u00fcrich '  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class=' slide-2 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-1438 avia-img-lazy-loading-not-1438\"  src=\"https:\/\/gmplegal.ch\/wp-content\/uploads\/2025\/06\/iStock-856924162-1500x430.jpg\" width=\"1500\" height=\"430\" title='Notary public, attorney. Law concept with stamp in courtroom' alt='Patent- und Rechtsanwalt GmbH Gottschalk Maiwald GMP Z\u00fcrich '  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class=' slide-3 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-1456 avia-img-lazy-loading-not-1456\"  src=\"https:\/\/gmplegal.ch\/wp-content\/uploads\/2025\/06\/shutterstock_161183117-1500x430.jpg\" width=\"1500\" height=\"430\" title='One,Pawn,Staying,Against,Full,Set,Of,Chess,Pieces.' alt='Patent- und Rechtsanwalt GmbH Gottschalk Maiwald GMP Z\u00fcrich '  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><\/div><\/div><\/div><div id='after_full_slider_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2294'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-mazk00dg-55842b64709c8e4536a24f3c36750c2a av_three_fourth  avia-builder-el-1  el_after_av_slideshow_full  el_before_av_one_fourth  avia-builder-el-first  first flex_column_div '   ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3nhp-1b21dff3b88c61759b967e3cef1229fc\">\n#top .av-special-heading.av-3nhp-1b21dff3b88c61759b967e3cef1229fc{\nmargin:0 0 1% 0;\npadding-bottom:0px;\nfont-size:4vw;\n}\n<\/style>\n<div  class='av-special-heading av-3nhp-1b21dff3b88c61759b967e3cef1229fc av-special-heading-h1 blockquote modern-quote  avia-builder-el-2  el_before_av_textblock  avia-builder-el-first  av-inherit-size '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Trademark Law<\/h1><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-mbj9ze1f-12f8f66c2a03e950282bf6b27f7aa6a2 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><div style=\"text-align: justify; hyphens: auto; -webkit-hyphens: auto; -ms-hyphens: auto;\">Trademark law governs the legal protection of registered trademarks\u2014under the <a href=\"https:\/\/www.gesetze-im-internet.de\/markeng\/\" target=\"_blank\" rel=\"noopener\">German Trademark Act (MarkenG)<\/a>, the <a href=\"https:\/\/www.fedlex.admin.ch\/eli\/cc\/1993\/274_274_274\/de\" target=\"_blank\" rel=\"noopener\">Swiss Trademark Protection Act (MSchG)<\/a>, and the <a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/DE\/TXT\/HTML\/?uri=CELEX:32017R1001\" target=\"_blank\" rel=\"noopener\">EU Trade Mark Regulation<\/a>. A registered trademark primarily serves as an indicator of origin. It shows, for example, which manufacturer an e-bike comes from or which company is behind a particular service, such as financial consulting. A registered trademark also provides its owner with legal tools to prevent third parties from using identical or confusingly similar marks for the same or related goods and services. With the right trademark protection, you can safeguard your brand identity and strengthen your market position.    <\/div>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mb3kgmjf-d344bdeba25e4d82455e6c0bf3766195\">\n.flex_column.av-mb3kgmjf-d344bdeba25e4d82455e6c0bf3766195{\nborder-radius:5px 5px 5px 5px;\n-webkit-border-radius:5px 5px 5px 5px;\n-moz-border-radius:5px 5px 5px 5px;\npadding:30px 30px 30px 30px;\nbackground-color:#cf0a2b;\n}\n<\/style>\n<div class='flex_column av-mb3kgmjf-d344bdeba25e4d82455e6c0bf3766195 av_one_fourth  avia-builder-el-4  el_after_av_three_fourth  el_before_av_hr  flex_column_div  av-animated-generic right-to-left av-hide-on-mobile '   ><section  class='av_textblock_section av-mb3kluf7-59336d2c582d2f860976246656d6c12c '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><div style=\"text-align: left; font-size: 14px; color: white;\">\n<p style=\"margin-bottom: 8px;\">Talk to us \u2013<br \/>\nwe&#8217;re happy to advise you.<\/p>\n<p><a style=\"color: white; text-decoration: none;\" href=\"tel:+41432551000\">Phone: +41 43 255 10 00<\/a><br \/>\n<a style=\"color: white; text-decoration: none;\" href=\"mailto:info@gmplegal.com\">Mail: info@gmplegal.com<\/a><\/div>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-39x533-72b0a5acc549ff52067e550dbfde2bcc\">\n#top .hr.hr-invisible.av-39x533-72b0a5acc549ff52067e550dbfde2bcc{\nheight:35px;\n}\n<\/style>\n<div  class='hr av-39x533-72b0a5acc549ff52067e550dbfde2bcc hr-invisible  avia-builder-el-6  el_after_av_one_fourth  el_before_av_one_full  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bzticv-d93a1445b5217429ce4206e436fea2e0\">\n#top .flex_column.av-bzticv-d93a1445b5217429ce4206e436fea2e0{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.responsive #top #wrap_all .flex_column.av-bzticv-d93a1445b5217429ce4206e436fea2e0{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n<\/style>\n<div class='flex_column av-bzticv-d93a1445b5217429ce4206e436fea2e0 av_one_full  avia-builder-el-7  el_after_av_hr  el_before_av_hr  first flex_column_div '   ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbjacnvj-70af74d2f2b749e5f039d9749f257230\">\n#top .av-special-heading.av-mbjacnvj-70af74d2f2b749e5f039d9749f257230{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-mbjacnvj-70af74d2f2b749e5f039d9749f257230 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-8  el_before_av_textblock  avia-builder-el-first  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >The Basics of Trademark Law<\/h2><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-mbjiefbk-683a048c87ba21400788586992581a56 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><div style=\"text-align: justify; hyphens: auto; -webkit-hyphens: auto; -ms-hyphens: auto;\">\nIf you&#8217;re building a brand, it&#8217;s crucial to think about protection early on. Trademark law determines who is allowed to use a brand\u2014and who isn&#8217;t. A trademark protects your product names and your company name from unauthorized use by third parties. It plays a key role in maintaining the recognition and reputation of your business.   <\/p>\n<p data-start=\"554\" data-end=\"827\">On this page, we provide an overview of what matters most. You&#8217;ll learn what trademark protection entails, how the registration process works, and why clear rules are essential. This offers an accessible introduction to a complex legal field.  <\/div>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbezike5-a20354de5c0f1f1e0e8205e9199d83c8\">\n#top .hr.hr-invisible.av-mbezike5-a20354de5c0f1f1e0e8205e9199d83c8{\nheight:35px;\n}\n<\/style>\n<div  class='hr av-mbezike5-a20354de5c0f1f1e0e8205e9199d83c8 hr-invisible  avia-builder-el-10  el_after_av_one_full  el_before_av_two_third  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbeycmjk-752394fa4e89a05ab9cfcb104084864e\">\n#top .flex_column.av-mbeycmjk-752394fa4e89a05ab9cfcb104084864e{\nmargin-top:0%;\nmargin-bottom:0%;\n}\n.flex_column.av-mbeycmjk-752394fa4e89a05ab9cfcb104084864e{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n.responsive #top #wrap_all .flex_column.av-mbeycmjk-752394fa4e89a05ab9cfcb104084864e{\nmargin-top:0%;\nmargin-bottom:0%;\n}\n<\/style>\n<div class='flex_column av-mbeycmjk-752394fa4e89a05ab9cfcb104084864e av_two_third  avia-builder-el-11  el_after_av_hr  el_before_av_one_third  first flex_column_div av-zero-column-padding '   ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbjdytpo-f9c7ba32a3b7a59ee5a881a41742da7f\">\n#top .av-special-heading.av-mbjdytpo-f9c7ba32a3b7a59ee5a881a41742da7f{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-mbjdytpo-f9c7ba32a3b7a59ee5a881a41742da7f av-special-heading-h3  avia-builder-el-12  el_before_av_textblock  avia-builder-el-first  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >The Exclusive Right to Use a Trademark<\/h3><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-mazj6s2x-ee8aa6e0ffc1f3174acb41f0c3017de5 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><div style=\"text-align: justify; hyphens: auto; -webkit-hyphens: auto; -ms-hyphens: auto;\">\nBy registering a trademark\u2014whether nationally (e.g., with the <a href=\"https:\/\/www.dpma.de\/\" target=\"_blank\" rel=\"noopener\">German Patent and Trademark Office<\/a> or <a href=\"https:\/\/www.ige.ch\" target=\"_blank\" rel=\"noopener\">the Swiss IPI<\/a>) or EU-wide with the <a href=\"https:\/\/www.euipo.europa.eu\/de\" target=\"_blank\" rel=\"noopener\">EUIPO<\/a>\u2014the trademark owner obtains the exclusive right to use the trademark for the specific goods and services listed. As a result, the owner can prohibit others from using the same or a similar mark for identical or related products or services. Trademark registration is a cornerstone in protecting your brand and securing the investment you&#8217;ve made in building it.  <\/div>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3fzz67-4f815927e584ccd694f769ae9b6a2444\">\n#top .flex_column.av-3fzz67-4f815927e584ccd694f769ae9b6a2444{\nmargin-top:0%;\nmargin-bottom:0%;\n}\n.flex_column.av-3fzz67-4f815927e584ccd694f769ae9b6a2444{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n.responsive #top #wrap_all .flex_column.av-3fzz67-4f815927e584ccd694f769ae9b6a2444{\nmargin-top:0%;\nmargin-bottom:0%;\n}\n<\/style>\n<div class='flex_column av-3fzz67-4f815927e584ccd694f769ae9b6a2444 av_one_third  avia-builder-el-14  el_after_av_two_third  el_before_av_two_third  flex_column_div av-zero-column-padding '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbht3q8q-d1e0437b9932c303dd01d10c50c8de18\">\n.avia-image-container.av-mbht3q8q-d1e0437b9932c303dd01d10c50c8de18 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mbht3q8q-d1e0437b9932c303dd01d10c50c8de18 av-styling- avia-align-center  avia-builder-el-15  avia-builder-el-no-sibling   av-mini-hide'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img loading=\"lazy\" decoding=\"async\" class='wp-image-1438 avia-img-lazy-loading-1438 avia_image' src=\"https:\/\/gmplegal.ch\/wp-content\/uploads\/2025\/06\/iStock-856924162-1030x682.jpg\" alt='Patent- und Rechtsanwalt GmbH Gottschalk Maiwald GMP Z\u00fcrich' title='Notary public, attorney. Law concept with stamp in courtroom'  height=\"682\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/gmplegal.ch\/wp-content\/uploads\/2025\/06\/iStock-856924162-1030x682.jpg 1030w, https:\/\/gmplegal.ch\/wp-content\/uploads\/2025\/06\/iStock-856924162-300x199.jpg 300w, https:\/\/gmplegal.ch\/wp-content\/uploads\/2025\/06\/iStock-856924162-768x508.jpg 768w, https:\/\/gmplegal.ch\/wp-content\/uploads\/2025\/06\/iStock-856924162-1536x1017.jpg 1536w, https:\/\/gmplegal.ch\/wp-content\/uploads\/2025\/06\/iStock-856924162-1500x993.jpg 1500w, https:\/\/gmplegal.ch\/wp-content\/uploads\/2025\/06\/iStock-856924162-705x467.jpg 705w, https:\/\/gmplegal.ch\/wp-content\/uploads\/2025\/06\/iStock-856924162.jpg 1920w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-46o72n-51ebcdca804d51c6c0ab29e8c6af3b23\">\n#top .flex_column.av-46o72n-51ebcdca804d51c6c0ab29e8c6af3b23{\nmargin-top:0%;\nmargin-bottom:0%;\n}\n.responsive #top #wrap_all .flex_column.av-46o72n-51ebcdca804d51c6c0ab29e8c6af3b23{\nmargin-top:0%;\nmargin-bottom:0%;\n}\n<\/style>\n<div class='flex_column av-46o72n-51ebcdca804d51c6c0ab29e8c6af3b23 av_two_third  avia-builder-el-16  el_after_av_one_third  el_before_av_one_full  mobiler-abstand-oben first flex_column_div column-top-margin'   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9b07of-8b471884fa12b993afadcd387bda8f9f\">\n#top .av-special-heading.av-9b07of-8b471884fa12b993afadcd387bda8f9f{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-9b07of-8b471884fa12b993afadcd387bda8f9f av-special-heading-h3  avia-builder-el-17  avia-builder-el-no-sibling  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >The Attention and Quality Function of a Trademark<\/h3><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbqfi0so-1226cc54acae9ce4bb83d6a095037260\">\n#top .flex_column.av-mbqfi0so-1226cc54acae9ce4bb83d6a095037260{\nmargin-top:0%;\nmargin-bottom:0px;\n}\n.responsive #top #wrap_all .flex_column.av-mbqfi0so-1226cc54acae9ce4bb83d6a095037260{\nmargin-top:0%;\nmargin-bottom:0px;\n}\n<\/style>\n<div class='flex_column av-mbqfi0so-1226cc54acae9ce4bb83d6a095037260 av_one_full  avia-builder-el-18  el_after_av_two_third  el_before_av_one_full  first flex_column_div column-top-margin'   ><section  class='av_textblock_section av-s5m7j-bfa3948cde009389277924da19fbabd0 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><div style=\"text-align: justify; hyphens: auto; -webkit-hyphens: auto; -ms-hyphens: auto;\">A brand helps people to find the product or service they are looking for more quickly. Strong brands can convey the quality promise made by providers over many years with just a few signs. Because trademark protection can be extended as often as required, they are virtually &#8220;eternal&#8221;. Successful examples of brands that have been protected for decades include &#8220;BMW&#8221;, &#8220;Coca-Cola&#8221; and &#8220;Persil&#8221;.   <\/div>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2vs3gv-bc9985b042f643d1563cb27bccd24d95\">\n#top .flex_column.av-2vs3gv-bc9985b042f643d1563cb27bccd24d95{\nmargin-top:1.5%;\nmargin-bottom:0%;\n}\n.responsive #top #wrap_all .flex_column.av-2vs3gv-bc9985b042f643d1563cb27bccd24d95{\nmargin-top:1.5%;\nmargin-bottom:0%;\n}\n<\/style>\n<div class='flex_column av-2vs3gv-bc9985b042f643d1563cb27bccd24d95 av_one_full  avia-builder-el-20  el_after_av_one_full  el_before_av_hr  mobiler-abstand-oben first flex_column_div column-top-margin'   ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3utgf3-6feaab2ef63a9de31e66adc9d2990920\">\n#top .av-special-heading.av-3utgf3-6feaab2ef63a9de31e66adc9d2990920{\npadding-bottom:10px;\n}\n<\/style>\n<div  class='av-special-heading av-3utgf3-6feaab2ef63a9de31e66adc9d2990920 av-special-heading-h3  avia-builder-el-21  el_before_av_textblock  avia-builder-el-first  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Territorial Scope of Protection<\/h3><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-2mqisf-eabc7282d45656c93f56ba13dcdb10b4 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><div style=\"text-align: justify; hyphens: auto; -webkit-hyphens: auto; -ms-hyphens: auto;\">\nTrademarks are registered for individual countries or regional organizations, such as the European Union. Trademark protection is therefore territorially limited. Before filing an application, companies should carefully consider which countries are relevant to their current or future key markets. It is equally important to clearly define the goods and services for which protection is sought\u2014a factor that is often underestimated by applicants.    <\/div>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k8odxmm0-6abd343e033441a03a94be04ada26997\">\n#top .hr.av-k8odxmm0-6abd343e033441a03a94be04ada26997{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-k8odxmm0-6abd343e033441a03a94be04ada26997 .hr-inner{\nwidth:30%;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-k8odxmm0-6abd343e033441a03a94be04ada26997 hr-custom  avia-builder-el-23  el_after_av_one_full  el_before_av_one_full  hr-center hr-icon-yes '><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon' aria-hidden='true' data-av_icon='\ue8d2' data-av_iconfont='entypo-fontello'><\/span><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-37uc6n-ac09fb070ab1ff65d996c4d0f2897c91\">\n#top .flex_column.av-37uc6n-ac09fb070ab1ff65d996c4d0f2897c91{\nmargin-top:0px;\nmargin-bottom:1%;\n}\n.responsive #top #wrap_all .flex_column.av-37uc6n-ac09fb070ab1ff65d996c4d0f2897c91{\nmargin-top:0px;\nmargin-bottom:1%;\n}\n<\/style>\n<div class='flex_column av-37uc6n-ac09fb070ab1ff65d996c4d0f2897c91 av_one_full  avia-builder-el-24  el_after_av_hr  el_before_av_one_full  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbexrree-95694758b715614101f7db0dee3f6d62\">\n#top .av-special-heading.av-mbexrree-95694758b715614101f7db0dee3f6d62{\npadding-bottom:0px;\nfont-size:4.5vw;\n}\n<\/style>\n<div  class='av-special-heading av-mbexrree-95694758b715614101f7db0dee3f6d62 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-25  avia-builder-el-no-sibling  av-inherit-size '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Our Trademark Law Services<\/h2><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mc0fvezd-07473b12e23862ac15f8ee3fed210203\">\n#top .flex_column.av-mc0fvezd-07473b12e23862ac15f8ee3fed210203{\nmargin-top:0px;\nmargin-bottom:-1%;\n}\n.responsive #top #wrap_all .flex_column.av-mc0fvezd-07473b12e23862ac15f8ee3fed210203{\nmargin-top:0px;\nmargin-bottom:-1%;\n}\n<\/style>\n<div class='flex_column av-mc0fvezd-07473b12e23862ac15f8ee3fed210203 av_one_full  avia-builder-el-26  el_after_av_one_full  el_before_av_one_fifth  first flex_column_div column-top-margin'   ><section  class='av_textblock_section av-mbjbh358-3c6cf7f31342fa6331a7da55c4f6b07f '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock zentriert-mobil-blocksatz '  itemprop=\"text\" ><div style=\"text-align: center; hyphens: auto; -webkit-hyphens: auto; -ms-hyphens: auto;\">Our <a title=\"Lawyers - Intellectual property\" href=\"https:\/\/gmplegal.ch\/en\/attorneys-intellectual-property-law\/\" target=\"_blank\" rel=\"noopener\">trademark law specialists<\/a> assist you with trademark registration and beyond. We defend your trademark against imitation and represent you in case of legal disputes. We help you obtain and maintain comprehensive trademark protection in Germany, Switzerland, or internationally.  <\/div>\n<\/div><\/section><\/div><div class='flex_column_table av-mbeyzmbv-52871f8125945e53c09fab56478c4a7a sc-av_one_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbeyzmbv-52871f8125945e53c09fab56478c4a7a\">\n#top .flex_column_table.av-equal-height-column-flextable.av-mbeyzmbv-52871f8125945e53c09fab56478c4a7a{\nmargin-bottom:1.3%;\n}\n.flex_column.av-mbeyzmbv-52871f8125945e53c09fab56478c4a7a{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-mbeyzmbv-52871f8125945e53c09fab56478c4a7a av_one_fifth  avia-builder-el-28  el_after_av_one_full  el_before_av_four_fifth  first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding column-top-margin'   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pwgwy7-53a15b39b88d1b73c890e4bf217b1e5e\">\n.av_font_icon.av-pwgwy7-53a15b39b88d1b73c890e4bf217b1e5e{\ncolor:#b02b2c;\nborder-color:#b02b2c;\n}\n.av_font_icon.av-pwgwy7-53a15b39b88d1b73c890e4bf217b1e5e .av-icon-char{\nfont-size:40px;\nline-height:40px;\n}\n<\/style>\n<span  class=\"av_font_icon av-pwgwy7-53a15b39b88d1b73c890e4bf217b1e5e avia_animate_when_visible av-icon-style- avia-icon-pos-right avia-icon-animate  av-mini-hide\"><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue889' data-av_iconfont='entypo-fontello' ><\/span><\/span><\/div><\/p>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nrwkjz-7e2bf07e3929ef4b9fea47da3156e2ed\">\n#top .flex_column_table.av-equal-height-column-flextable.av-nrwkjz-7e2bf07e3929ef4b9fea47da3156e2ed{\nmargin-bottom:1.3%;\n}\n<\/style>\n<div class='flex_column av-nrwkjz-7e2bf07e3929ef4b9fea47da3156e2ed av_four_fifth  avia-builder-el-30  el_after_av_one_fifth  el_before_av_one_fifth  mobile-spaltenabstand flex_column_table_cell av-equal-height-column av-align-top column-top-margin'   ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbexu9ie-2240d967a466c5beda83186914e8033e\">\n#top .av-special-heading.av-mbexu9ie-2240d967a466c5beda83186914e8033e{\npadding-bottom:0px;\n}\n<\/style>\n<div  class='av-special-heading av-mbexu9ie-2240d967a466c5beda83186914e8033e av-special-heading-h3 blockquote modern-quote  avia-builder-el-31  el_before_av_textblock  avia-builder-el-first  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Identity Search Before Trademark Registration<\/h3><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-mbjd55gr-ed9b90f6daa70223e94710729670032d '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><div style=\"text-align: justify; hyphens: auto; -webkit-hyphens: auto; -ms-hyphens: auto;\">\n As part of our online identity search, we assess whether your desired wordmark or logo is likely to be successfully registered as a trademark in Germany, the EU, or Switzerland. This process helps you avoid conflicts with existing rights and increases your chances of successful registration. It protects you from legal risks and safeguards your investment.   <\/div>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1j7c7z-06aa78517cdd716a46ef945ccb8b8ca7\">\n#top .flex_column.av-1j7c7z-06aa78517cdd716a46ef945ccb8b8ca7{\nmargin-top:0px;\nmargin-bottom:1.3%;\n}\n.responsive #top #wrap_all .flex_column.av-1j7c7z-06aa78517cdd716a46ef945ccb8b8ca7{\nmargin-top:0px;\nmargin-bottom:1.3%;\n}\n<\/style>\n<div class='flex_column av-1j7c7z-06aa78517cdd716a46ef945ccb8b8ca7 av_one_fifth  avia-builder-el-33  el_after_av_four_fifth  el_before_av_four_fifth  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbeyq9ol-600f39a0fef8c6710b4f04aa4359100f\">\n.av_font_icon.av-mbeyq9ol-600f39a0fef8c6710b4f04aa4359100f{\ncolor:#b02b2c;\nborder-color:#b02b2c;\n}\n.av_font_icon.av-mbeyq9ol-600f39a0fef8c6710b4f04aa4359100f .av-icon-char{\nfont-size:40px;\nline-height:40px;\n}\n<\/style>\n<span  class=\"av_font_icon av-mbeyq9ol-600f39a0fef8c6710b4f04aa4359100f avia_animate_when_visible av-icon-style- avia-icon-pos-right avia-icon-animate  av-mini-hide\"><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue889' data-av_iconfont='entypo-fontello' ><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v6qu67-cd26561753b17406e8fefc07a198095d\">\n#top .flex_column.av-v6qu67-cd26561753b17406e8fefc07a198095d{\nmargin-top:0px;\nmargin-bottom:1.3%;\n}\n.responsive #top #wrap_all .flex_column.av-v6qu67-cd26561753b17406e8fefc07a198095d{\nmargin-top:0px;\nmargin-bottom:1.3%;\n}\n<\/style>\n<div class='flex_column av-v6qu67-cd26561753b17406e8fefc07a198095d av_four_fifth  avia-builder-el-35  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div '   ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mggysf-5b4650d764f3bc828ee56193f2c6e4c1\">\n#top .av-special-heading.av-mggysf-5b4650d764f3bc828ee56193f2c6e4c1{\npadding-bottom:0px;\n}\n<\/style>\n<div  class='av-special-heading av-mggysf-5b4650d764f3bc828ee56193f2c6e4c1 av-special-heading-h3 blockquote modern-quote  avia-builder-el-36  el_before_av_textblock  avia-builder-el-first  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Geographical Scope of Trademark Protection and Trademark Filings<\/h3><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-mbexw8wi-ef86bc1261196ffb53be6858e69db896 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><div style=\"text-align: justify; hyphens: auto; -webkit-hyphens: auto; -ms-hyphens: auto;\">We assist with national trademark applications in Germany, Switzerland, and the European Union. In addition, we support international applications through cooperation with countries that are members of the <a href=\"https:\/\/www.fedlex.admin.ch\/eli\/cc\/1970\/1689_1694_1693\/de\" target=\"_blank\" rel=\"noopener\">Madrid Agreement<\/a>, including the United States. This allows for cost-effective trademark registration worldwide.  <\/div>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ed5khr-4f61d9240f38a05e9754f7093b0dc1de\">\n#top .flex_column.av-ed5khr-4f61d9240f38a05e9754f7093b0dc1de{\nmargin-top:0px;\nmargin-bottom:1.3%;\n}\n.responsive #top #wrap_all .flex_column.av-ed5khr-4f61d9240f38a05e9754f7093b0dc1de{\nmargin-top:0px;\nmargin-bottom:1.3%;\n}\n<\/style>\n<div class='flex_column av-ed5khr-4f61d9240f38a05e9754f7093b0dc1de av_one_fifth  avia-builder-el-38  el_after_av_four_fifth  el_before_av_four_fifth  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-c0h34f-eea791c1bd9aecb843477e12ddee8b48\">\n.av_font_icon.av-c0h34f-eea791c1bd9aecb843477e12ddee8b48{\ncolor:#b02b2c;\nborder-color:#b02b2c;\n}\n.av_font_icon.av-c0h34f-eea791c1bd9aecb843477e12ddee8b48 .av-icon-char{\nfont-size:40px;\nline-height:40px;\n}\n<\/style>\n<span  class=\"av_font_icon av-c0h34f-eea791c1bd9aecb843477e12ddee8b48 avia_animate_when_visible av-icon-style- avia-icon-pos-right avia-icon-animate  av-mini-hide\"><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue889' data-av_iconfont='entypo-fontello' ><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ipcurj-2b2287cbc04682b42dd813f2693ccb94\">\n#top .flex_column.av-ipcurj-2b2287cbc04682b42dd813f2693ccb94{\nmargin-top:0px;\nmargin-bottom:1.3%;\n}\n.responsive #top #wrap_all .flex_column.av-ipcurj-2b2287cbc04682b42dd813f2693ccb94{\nmargin-top:0px;\nmargin-bottom:1.3%;\n}\n<\/style>\n<div class='flex_column av-ipcurj-2b2287cbc04682b42dd813f2693ccb94 av_four_fifth  avia-builder-el-40  el_after_av_one_fifth  el_before_av_one_fifth  mobiler-abstand-oben flex_column_div '   ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbexvrso-477ccca4cc86e6d404bc504fbe3bbada\">\n#top .av-special-heading.av-mbexvrso-477ccca4cc86e6d404bc504fbe3bbada{\npadding-bottom:0px;\n}\n<\/style>\n<div  class='av-special-heading av-mbexvrso-477ccca4cc86e6d404bc504fbe3bbada av-special-heading-h3 blockquote modern-quote  avia-builder-el-41  el_before_av_textblock  avia-builder-el-first  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Trademark Watch Services \u2013 Monitoring for Potential Conflicts<\/h3><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-mbexxqph-0b9065eb05e86d35c12ff7b113ac2a4c '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><div style=\"text-align: justify; hyphens: auto; -webkit-hyphens: auto; -ms-hyphens: auto;\">\nUpon request, we continuously monitor new trademark applications for potential conflicts with your existing rights. Early identification of possible trademark collisions allows you to take targeted legal action. This helps preserve the value and distinctiveness of your brand.  <\/div>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-a8gzlb-dd0e84dd6d19f848834c622908485eff\">\n#top .flex_column.av-a8gzlb-dd0e84dd6d19f848834c622908485eff{\nmargin-top:0px;\nmargin-bottom:1.3%;\n}\n.responsive #top #wrap_all .flex_column.av-a8gzlb-dd0e84dd6d19f848834c622908485eff{\nmargin-top:0px;\nmargin-bottom:1.3%;\n}\n<\/style>\n<div class='flex_column av-a8gzlb-dd0e84dd6d19f848834c622908485eff av_one_fifth  avia-builder-el-43  el_after_av_four_fifth  el_before_av_four_fifth  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9v5isf-3c6bb9deb146020582bb57683c912e40\">\n.av_font_icon.av-9v5isf-3c6bb9deb146020582bb57683c912e40{\ncolor:#b02b2c;\nborder-color:#b02b2c;\n}\n.av_font_icon.av-9v5isf-3c6bb9deb146020582bb57683c912e40 .av-icon-char{\nfont-size:40px;\nline-height:40px;\n}\n<\/style>\n<span  class=\"av_font_icon av-9v5isf-3c6bb9deb146020582bb57683c912e40 avia_animate_when_visible av-icon-style- avia-icon-pos-right avia-icon-animate  av-mini-hide\"><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue889' data-av_iconfont='entypo-fontello' ><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6z53en-8f35a642b4d67f1ad2f1727a390bed5f\">\n#top .flex_column.av-6z53en-8f35a642b4d67f1ad2f1727a390bed5f{\nmargin-top:0px;\nmargin-bottom:1.3%;\n}\n.responsive #top #wrap_all .flex_column.av-6z53en-8f35a642b4d67f1ad2f1727a390bed5f{\nmargin-top:0px;\nmargin-bottom:1.3%;\n}\n<\/style>\n<div class='flex_column av-6z53en-8f35a642b4d67f1ad2f1727a390bed5f av_four_fifth  avia-builder-el-45  el_after_av_one_fifth  el_before_av_one_fifth  mobiler-abstand-oben flex_column_div '   ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-54yjsv-0ec55543e446567f59ebdcd786f96f47\">\n#top .av-special-heading.av-54yjsv-0ec55543e446567f59ebdcd786f96f47{\npadding-bottom:0px;\n}\n<\/style>\n<div  class='av-special-heading av-54yjsv-0ec55543e446567f59ebdcd786f96f47 av-special-heading-h3 blockquote modern-quote  avia-builder-el-46  el_before_av_textblock  avia-builder-el-first  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  > Options in Case of Trademark Conflicts<\/h3><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-mbey13yc-26b3b98020a2d624ebde7e95bbda37d3 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><div style=\"text-align: justify; hyphens: auto; -webkit-hyphens: auto; -ms-hyphens: auto;\">\nIf a potential conflict arises, two key legal options are typically available: filing an opposition against the newer trademark application or negotiating a coexistence agreement based on prior rights. Both approaches help maintain effective protection of your trademark. <\/div>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4ael1b-1c27675ae5c8ff1c06c838aee3fed3c7\">\n#top .flex_column.av-4ael1b-1c27675ae5c8ff1c06c838aee3fed3c7{\nmargin-top:0px;\nmargin-bottom:1.3%;\n}\n.responsive #top #wrap_all .flex_column.av-4ael1b-1c27675ae5c8ff1c06c838aee3fed3c7{\nmargin-top:0px;\nmargin-bottom:1.3%;\n}\n<\/style>\n<div class='flex_column av-4ael1b-1c27675ae5c8ff1c06c838aee3fed3c7 av_one_fifth  avia-builder-el-48  el_after_av_four_fifth  el_before_av_four_fifth  mobiler-abstand-oben first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2ol6hb-057aafcf14ae9ef96772e8c5b5580e94\">\n.av_font_icon.av-2ol6hb-057aafcf14ae9ef96772e8c5b5580e94{\ncolor:#b02b2c;\nborder-color:#b02b2c;\n}\n.av_font_icon.av-2ol6hb-057aafcf14ae9ef96772e8c5b5580e94 .av-icon-char{\nfont-size:40px;\nline-height:40px;\n}\n<\/style>\n<span  class=\"av_font_icon av-2ol6hb-057aafcf14ae9ef96772e8c5b5580e94 avia_animate_when_visible av-icon-style- avia-icon-pos-right avia-icon-animate  av-mini-hide\"><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue889' data-av_iconfont='entypo-fontello' ><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbez4xxc-6aea1da3c63dd991054ae309dec4b34d\">\n#top .flex_column.av-mbez4xxc-6aea1da3c63dd991054ae309dec4b34d{\nmargin-top:0px;\nmargin-bottom:1.3%;\n}\n.responsive #top #wrap_all .flex_column.av-mbez4xxc-6aea1da3c63dd991054ae309dec4b34d{\nmargin-top:0px;\nmargin-bottom:1.3%;\n}\n<\/style>\n<div class='flex_column av-mbez4xxc-6aea1da3c63dd991054ae309dec4b34d av_four_fifth  avia-builder-el-50  el_after_av_one_fifth  el_before_av_hr  flex_column_div '   ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbexzc1t-f7c4dcba6a66e26e6af24f9a18fa6192\">\n#top .av-special-heading.av-mbexzc1t-f7c4dcba6a66e26e6af24f9a18fa6192{\npadding-bottom:0px;\n}\n<\/style>\n<div  class='av-special-heading av-mbexzc1t-f7c4dcba6a66e26e6af24f9a18fa6192 av-special-heading-h3 blockquote modern-quote  avia-builder-el-51  el_before_av_textblock  avia-builder-el-first  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Litigation and Legal Representation in Trademark Disputes<\/h3><div class='special-heading-border'><div class='special-heading-inner-border'><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-mbexyu4p-d03033f7eb2e734ee6e6ff59aefc5f25 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><div style=\"text-align: justify; hyphens: auto; -webkit-hyphens: auto; -ms-hyphens: auto;\">Should legal action be necessary\u2014whether you are enforcing your rights against an infringer or defending yourself against a third-party claim\u2014we can represent you before the courts in both Germany and Switzerland.<\/div>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbjg20je-c4f0523ac00ba6cb5122b1aa02749353\">\n#top .hr.av-mbjg20je-c4f0523ac00ba6cb5122b1aa02749353{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-mbjg20je-c4f0523ac00ba6cb5122b1aa02749353 .hr-inner{\nwidth:30%;\n}\n<\/style>\n<div  class='hr av-mbjg20je-c4f0523ac00ba6cb5122b1aa02749353 hr-custom  avia-builder-el-53  el_after_av_four_fifth  el_before_av_one_full  hr-center hr-icon-no '><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2lel-5684b02f769b811f243bf2edc43d51bc\">\n.flex_column.av-2lel-5684b02f769b811f243bf2edc43d51bc{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-2lel-5684b02f769b811f243bf2edc43d51bc av_one_full  avia-builder-el-54  el_after_av_hr  el_before_av_hr  first flex_column_div av-zero-column-padding '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mbjfzias-2459d34f13ae5804d9878fa0e3f9dbe7\">\n.av_textblock_section.av-mbjfzias-2459d34f13ae5804d9878fa0e3f9dbe7 .avia_textblock{\ncolor:#000000;\n}\n<\/style>\n<section  class='av_textblock_section av-mbjfzias-2459d34f13ae5804d9878fa0e3f9dbe7 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color '  itemprop=\"text\" ><p style=\"font-size: 16px; text-align: center;\">Effective Trademark Protection Starts with Strategy and Ongoing Monitoring<br \/>\nWe are here to support you every step of the way.<br \/>Do you have questions about trademark law? Don\u2019t hesitate to contact us\u2014our team will be happy to advise you.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2tzsnj-a0b428c5f9097369704d99473185a70a\">\n#top .hr.av-2tzsnj-a0b428c5f9097369704d99473185a70a{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-2tzsnj-a0b428c5f9097369704d99473185a70a .hr-inner{\nwidth:30%;\nmax-width:45%;\n}\n<\/style>\n<div  class='hr av-2tzsnj-a0b428c5f9097369704d99473185a70a hr-custom  avia-builder-el-56  el_after_av_one_full  el_before_av_section  avia-builder-el-last  hr-center hr-icon-yes '><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><span class='av-seperator-icon' aria-hidden='true' data-av_icon='\ue8d2' data-av_iconfont='entypo-fontello'><\/span><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_1'  class='avia-section av-dx1cxi-77b8b65aca680ad16ccea134a5bdc7ed main_color avia-section-default avia-no-border-styling  avia-builder-el-57  el_after_av_hr  avia-builder-el-last  farbe-wenig-abstand avia-bg-style-scroll  container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2294'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-2lel-d7f080aca1be329b9a62334b8f60e4a6 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2lel-d7f080aca1be329b9a62334b8f60e4a6\">\n.flex_column.av-2lel-d7f080aca1be329b9a62334b8f60e4a6{\nborder-radius:5px 5px 5px 5px;\n-webkit-border-radius:5px 5px 5px 5px;\n-moz-border-radius:5px 5px 5px 5px;\npadding:30px 30px 10px 30px;\nbackground-color:#cf0a2b;\n}\n<\/style>\n<div class='flex_column av-2lel-d7f080aca1be329b9a62334b8f60e4a6 av_one_half  avia-builder-el-58  el_before_av_one_half  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-top  av-animated-generic fade-in '   ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mb3jxqpm-55a2388300cae0deda4919895e6c0244\">\n.avia-image-container.av-mb3jxqpm-55a2388300cae0deda4919895e6c0244 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mb3jxqpm-55a2388300cae0deda4919895e6c0244 av-styling- avia-align-left  avia-builder-el-59  el_before_av_hr  avia-builder-el-first  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-192 avia-img-lazy-loading-not-192 avia_image' src=\"https:\/\/gmplegal.ch\/wp-content\/uploads\/2020\/04\/gmp-3-260x185.png\" alt='gmp-legal icon' title='gmp-favicon'  height=\"185\" width=\"260\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mb3k1wli-8bdfcd51d5d61191394cec121cd41f28\">\n#top .hr.hr-invisible.av-mb3k1wli-8bdfcd51d5d61191394cec121cd41f28{\nheight:149px;\n}\n<\/style>\n<div  class='hr av-mb3k1wli-8bdfcd51d5d61191394cec121cd41f28 hr-invisible  avia-builder-el-60  el_after_av_image  el_before_av_textblock  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-mb3jppqy-f73e367001d67dbb8cfc96bfa9aad9f3 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><h3 style=\"color: white; text-align: justify; font-size: 20px; line-height: 1.3; width: 100% !important; max-width: none;\">Protect your intellectual property and defend yourself against cease-and-desist letters\u2014including those from Germany\u2014with GMP Legal by your side. Contact us now for a non-binding initial consultation, either by phone or directly at our Zurich office.  <\/h3>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap avia-button-right  avia-builder-el-62  el_after_av_textblock  avia-builder-el-last ' ><a href='tel:+41432551000'  class='avia-button av-mb3jogqa-99d39bb33591a8de1a0f5b01c777be88 avia-icon_select-yes-left-icon avia-size-large avia-position-right avia-color-theme-color-subtle ' ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue854' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Contact us now<\/span><\/a><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-a9ihom-3a18348c5acae1d2d685982dfa337323\">\n.flex_column.av-a9ihom-3a18348c5acae1d2d685982dfa337323{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-a9ihom-3a18348c5acae1d2d685982dfa337323 av_one_half  avia-builder-el-63  el_after_av_one_half  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding '   ><form action=\"https:\/\/gmplegal.ch\/en\/trademark-law\/\" method=\"post\"  class=\"avia_ajax_form av-form-labels-visible   avia-builder-el-64  avia-builder-el-no-sibling   \" data-avia-form-id=\"1\" data-avia-redirect='' ><h3 class=''>Send us an Email<\/h3><fieldset><p class='  first_form  form_element form_fullwidth' id='element_avia_1_1'><label for=\"avia_1_1\">Name <abbr class=\"required\" title=\"required\">*<\/abbr><\/label> <input name=\"avia_1_1\" class=\"text_input is_empty\" type=\"text\" id=\"avia_1_1\" value=\"\" \/><\/p><p class='  first_form  form_element form_fullwidth' id='element_avia_2_1'><label for=\"avia_2_1\">Email <abbr class=\"required\" title=\"required\">*<\/abbr><\/label> <input name=\"avia_2_1\" class=\"text_input is_email\" type=\"text\" id=\"avia_2_1\" value=\"\" \/><\/p><p class='  first_form  form_element form_fullwidth' id='element_avia_3_1'><label for=\"avia_3_1\">Request <abbr class=\"required\" title=\"required\">*<\/abbr><\/label> <input name=\"avia_3_1\" class=\"text_input is_empty\" type=\"text\" id=\"avia_3_1\" value=\"\" \/><\/p><p class='  first_form  form_element form_fullwidth' id='element_avia_4_1'><label for=\"avia_4_1\" class=\"textare_label hidden textare_label_avia_4_1\">Message <abbr class=\"required\" title=\"required\">*<\/abbr><\/label><textarea  name=\"avia_4_1\" class=\"text_area is_empty\" cols=\"40\" rows=\"7\" id=\"avia_4_1\" ><\/textarea><\/p><p class='  first_form  form_element form_fullwidth' id='element_avia_5_1'><input  name=\"avia_5_1\" class=\"input_checkbox \" type=\"checkbox\" id=\"avia_5_1\" value=\"true\"\/><label class=\"input_checkbox_label\" for=\"avia_5_1\">Subscribe to our newsletter to receive the latest updates on intellectual property law. 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